Jaguar Re Branding

[Carl Gibbs]

What does everyone think?

I personally am really hoping that I don`t lose my love for Jaguar, but I do fear this may spark the end of our relationship!!

 

https://www.msn.com/en-gb/cars/news/jaguar-unveils-new-logo-and-look-as-it-prepares-for-an-electric-future/ar-AA1ulqoV?ocid=msedgntp&pc=DCTS&cvid=040710aebc7f47f48508ce7c50aa3f1f&ei=11

[Carl Gibbs]

More Here

 

https://www.msn.com/en-gb/cars/news/jaguar-ditches-roaring-big-cat-badge-for-its-ev-rebrand-and-admits-it-won-t-appeal-to-traditional-customers/ar-AA1uls72?ocid=msedgntp&pc=DCTS&cvid=1d482553c6bb47ddb0d109db731f8e2b&ei=14

[Jaguar Owners Club]

compared to the traditional Jaguar logo, they look very amateur a bit like a kids drawing contest work

[Steve]

must admit that big G is not doing it for me

[N6 JMX]

I think the medallion version is supposed to be a J and an R, representing the first and last letters of "JaguaR", but to me it simply looks like 2 x J. Which from my time in business says "If you need to explain it, then it doesn't work"! one has to wonder where they plan to use this stupid look? On wheel cap centres it is going to look even worse - are they also designing in Rolls Royce style centre caps which rotate to always be the correct way up?

Looks like most folks are appalled by the new brand - social media seems to think so anyway. Wonder if they PR Group did any focus work with Jaguar Enthusiasts ahead of unveiling?

N6 JMX

[N6 JMX]

Wow, 1 day along and the internet REALLY doesn't like the new advert for Jaguar. Between the new badging and a Telly Tubby "full woke" advert, they really have lost the plot!

N6 JMX

[Ian D Smith]

Pleased to say I have always looked up to Jaguar as a loyal BMW driver who also stopped production of Diesels, promted me to decided on the purchase of the E Pace to compliment my BMs.