Jaguar Owners Club

Hi Alan how did you get on...much improvement?

"Luxury Car Abstinence" by Audi Have soaring luxury automotive sales given brands the green light to take shots at one another? Mockery has always been a tactic used to insinuate direct comparisons between brands, and several automakers have recently deployed coated insults to redirect consumer attention in a period of unprecedented bounty. While the surface aim of mockery is to make consumers laugh, a prized response for marketers, the more subtle purpose is to dislodge brand loyalists by giving them more choices to consider. “If mockery ads have an audience other than the executives of the brand and its ad agency, the audience is most likely to be younger consumers who might appreciate the humor, competitiveness, and satirical nature of the ads,” said Ron Kurtz, president of the American Affluence Research Center, Atlanta. “These ads are risky as are all negative ads other than perhaps political ads, which seem to do best when they are negative,” he said. “Mockery or negative ads can diminish the stature of the advertiser and potentially give some enhancement to the stature of the target. “This can be avoided only if the ads are very well done in a humorous and satirical fashion” Comparing feathers “Comparative” ads generally involve some banter or light mockery to avoid brand hectoring, and flat-out insults that can do more damage to the attacking brand than the attacked brand. For these reasons, crafting a compelling mockery ad is challenging. Despite the possible backlash, brands still churn out ads that jab one another. Humorous ads generally circulate with more speed on social media, reach more prospective consumers and last in the collective imagination as usable conversation pieces for longer. The record-breaking sales numbers of 2013 have emboldened a few brands to deride one another, sensing that they can steal loosely affiliated customers from one another. Not surprisingly, one of the leading luxury auto brand of 2013, Mercedes-Benz, has also been the leading target in recent comparative ads. Back in December Jaguar USA took aim at Mercedes-Benz’s recent Magic Body Control television spot with a jocular commercial that pits a chicken against a jaguar. The original Mercedes commercial shows a few chickens dancing in the air under the direction of human hands, which is supposed to be an analogy for the brand’s new body control feature. Magic body control TV spot http://www.youtube.com/watch?feature=player_embedded&v=nLwML2PagbY Without context Jaguar’s commercial seems like a bizarre challenge to Mercedes-Benz, but, for viewers privy to Mercedes-Benz’ original, the parody gains humorous clarity. Jaguar vs. Chicken Jaguar’s spot successfully leveraged the commotion surrounding the original spot, and managed to garner more than 2 million views. Another side Audi USA’s latest “Luxury Car Abstinence” ads may have gone too far in its efforts to knock competitors. The automaker’s spots feature young professionals describing the integrity needed to avoid easy car choices such as BMW and Mercedes-Benz and the gratification that accompanies holding out for an Audi. In the commercial, characters are shown avoiding eye contact with other car models, running toward their “inferior” cars in shame and even quitting their jobs because of company car choices. As Business Insider put it, it would seem that an ad based on the idea of abstinence would be the absolute wrong way to target young professionals in 2014, but that’s exactly what Audi has done in a new ad bashing competitors BMW and Mercedes-Benz. Luxury Car Abstinence http://www.youtube.com/watch?feature=player_embedded&v=O10Hxx0NTQE Indeed, the audience response to the new ads has been largely negative, with Audi’s Youtube channel studded with angry comments. Unlike Jaguar that limited itself to a narrow spoof on an already well-known commercial, Audi stretched its comedy to contain the larger issue of identity, and ended up aligning itself with harmful societal beliefs about gender. Joe McCarthy, editorial assistant on Luxury Daily, New York

Fancy starting 2014 with a bang? Then you could do worse than get yoursel a seat in a Jaguar XF-RS, one of the most insane models the company has created. When we say "bang", we mean metaphorically of course, although the first time you gun the starter button, the eruption as the snarling V8 wakes up is reminiscent of distant gunfire. This is a hedonist, crackpot of a car. It's the fruit of Jaguar’s new special vehicle operation, which is overseeing a new era of race-bred products. If you want lazy shorthand, we'll say that the Jag R and RS models are competing with BMW's M and Audi's S and RS lines. Except that's really the role of just the R models. The RS models are a bit like Audi's RS models, except with about 10 per cent more power and 20 per cent less sanity applied. In bald figures, this means 550 horsepower and 680nM of torque from a supercharged V8 strapped into the front of the regular XF's shell. To tie it all down (or attempt to), Jag has fitted 20-inch alloys, wheel arch and sill extensions, a whopping great new front bumper with integrated spoiler partly picked out in gloss black and a rear spoiler that looks like it has been borrowed from the back of something you’ll find parked at an RAF base. None of which prepares you for the violence with which the thing will hurl you down the road when you properly step on the loud pedal. You’d better make sure the road is straight and not wet when you do it, too (or make sure you've the stability control switched on and are ready if it’s not), because the Jag's one of those cars that can spin its wheels in at least the first four of eight gears, if you turn all the systems off and it's wet. Which isn't to say it's dangerous or bad. Quite the contrary, it feels almost American in its brutishness, but with a sprinkling of British manners thrown in. And the V8 holler is overlaid by a crazy, buzz-saw supercharger whine. Which is great in isolation, but we suspect might get annoying over time. Still, you can burble around on practically no throttle and make good progress all day long and then just bury the throttle when you want to pass one, two, three… oh, let's just make it the entire line of cars. In French racing blue and with that great picnic table spoiler out back, it's not exactly subtle. And the spoiler is positioned just perfectly to intersect your rear view mirror view and hide that police car tailing you. Still, it kind of suits the car's altogether hedonist demeanour. Inside, it's the usual XF story (leather, comfy, rubbish touchscreen), but with a few extra bits of carbon-like trim and blue-piping and stitching on the seats. And while the XFR-S is happy to play dragster on the straights and bucking bronco on the twisties, we're fairly certain it would trundle down to Sainsbury's or the South of France with little to annoy you other than its impressive ability to drain a fuel tank. By Joe Simpson, 8 January 2014

Hi Chris, maybe worth just popping into a windscreen fitters as it probably wouldn't take them long to fettle it into place and cure the leak

It may be worth checking the interior lights illuminate/dim when opening and closing all the doors/boot individually. This way you can check if one of the door switches/motors is possibly defective and not sensing that the door is closed, therefore tripping the central locking to unlocked.

Maybe worth just lifting one corner at a time rather than the whole weight of the front end? You should still be able to get a small axle stand in there, possibly under the front subframe and leave the jack under there aswell.

Hi Colin The car would definitely look better in silver with black wheels in my mind. Maybe they will sell you the older spec model with more options thrown in to clear out that range? Good luck on whatever you decide Regards Trevor

Well spotted Simon...its good you had you're doubts about the brakes being a bit dodgy. Could you upload a picture of the cracked caliper as it would be good for other members to possibly check and identify if they also have the same issue? Regards Trevor

I would probably advise you to get it check by an auto electrician before any real damage occurs to the electronics.

Hi Graham...and welcome to the club ! Its always good to have techie's on here and it always helps to have a lump hammer in the toolbox Regards Trevor (another one)

Hi Mandy, have you tried advertising it in France...don't exactly know what the market is like there for Jags but they may pay higher price for its rarity?

Hi Colin...and welcome to the club ! Go for it...you only live once! If you've got the urge, it generally doesn't go away...well it certainly doesn't for me ! Hope you decide to get the Jag Regards Trevor

Hi Rob...and welcome to the club ! Also, welcome to the wonderful world of Jaguars! If you would like to email me your details (name, address) I can arrange for some club stickers to be sent to you free of charge. All we would ask is that you send us some pictures of your car proudly displaying the stickers for our gallery. Please email me on trevor@jaguarownersclub.com Kind Regards Trevor

If the alternator is reading 15 to 17 volts then I would be very concerned...that would indicate an overcharging situation.

Hi Jono Could you put some images of the install up on the forum...I'm sure there will be quite a few interested club members Thanks, Trevor

Hi Andy...and welcome to the club! Peter may be correct with his diagnosis of the battery. If the battery is not suitable for the car then it could cause an overcharge situation but there are other variables as well. Generally, a battery does just one job...hold a charge whilst the alternator is not recharging it (e.g. engine off). I would look at what is coming out of the alternator (amps, volts) they should be within 12.8 and 14.4 volts ideally and the current will alter depending on the load applied to the electrical system (e.g. headlamps, heater all on) and should not be outside of the specified range. Regards Trevor

Thanks for that information Mick...absolute gold!

Sorry Dom...you're right on the code. I have done a bit of research into the fault which seems to be turbo boost related. Many X-Type owners have used a product by Innotech to clean the turbo with great results http://www.innotecworld.com/products/sets-systems.php?productid=6 Worth looking at to try before replacing any expensive components

Driving in heavy rain and flooding can be hazardous. Here are some useful hints and tips to help you prepare for wet weather. Breakdown numbers always increase during periods of wet weather, as the damp causes problems with engines and electrical systems, particularly in older vehicles. If you must drive, there are a handful of steps you can take to reduce your chances of an accident or breakdown dramatically. Many rain-related breakdowns are easily avoidable as they are often caused by people driving through deep standing water. While cars have improved significantly in technical terms in recent years they are still not waterproof and will break down if they are driven through deep water. This can lead to catastrophic engine failure which will be extremely expensive to put right. A catastrophic flood-related engine damage incident is typically caused by water being sucked into the engine which causes the engine to lock up and can in turn damage important engine components including piston connecting rods and valves. This inevitably means a new engine will have to be fitted, but what people generally don’t understand is that it is the owner who is likely to have foot the expensive garage bill unless they can demonstrate to their insurer – like any accident – that it was not their actions that caused the damage. Before setting off: Consider whether your journey is essential. If not, can it be delayed until after the rain has subsided? Plan your journey in advance, taking care to avoid areas which are prone to flooding, and factoring in extra time to allow for slower speeds and potential congestion Let relatives and friends know your intended route and expected time of arrival and where possible, travel with others Check that your windscreen wiper blades are fully functional. If both front and back blades are not up to scratch, get them replaced Make sure you fill up. Using your lights and heaters and being caught in traffic use more fuel than driving in normal conditions Carry a mobile phone in case you encounter any difficulties during your journey On the road: Use dipped headlights so that other drivers can see you more easily Don’t use rear fog lights. They can mask your brake lights and dazzle drivers behind you Reduce your speed and leave more space between you and the vehicle in front to account for greater stopping distances – remember the two-second rule Look out for large or fast-moving vehicles creating spray which reduces visibility Listen out for local news bulletins to keep up-to-date with road closures, flooding and forecasts If you break down in torrential rain keep the bonnet closed while waiting for help to arrive, to avoid the electrical system getting soaked Driving too fast through standing water could lead to tyres losing contact with the road. If your steering suddenly feels light you could be aquaplaning. To regain grip, ease off the accelerator, do not brake and allow your speed to reduce until you gain full control of the steering again Driving fast through deep water can cause serious and expensive damage Be considerate to other road users and try not to spray pedestrians and cyclists as you drive through water Driving In Flooded Areas The following tips should always be followed for driving in flooded conditions: Do not attempt to drive through water if you are unsure of the depth – the edge of the kerb is a good indicator If you do go through water, drive on the highest section of the road Drive steadily and slowly so as not to create a bow wave in front of the vehicle and allow oncoming traffic to pass first - make sure you have a clear route ahead so you do not have to stop in standing water Driving at speed may be dangerous to other vehicles or pedestrians and could cause loss of control Drive a safe distance from the vehicle in front Never attempt to drive through fast flowing water – you could easily get swept away Test your brakes after leaving flood water If your engine cuts out after driving through deep water, do not attempt to restart as engine damage may occur – instead call for assistance and have the vehicle professionally examined.

Jaguar has taken the Petersen Museum in Los Angeles, CA by storm displaying some of the automakers most successful designs. From now until February 16, 2014 five iconic Jags will be displayed, each with a unique history. From the very early 1937 SS100 to the all-new 2014 F-Type V8S, each has a story to tell. Dana Williamson, Collection Manager commented on the exhibit: "Originally we partnered with Jaguar for the LA Auto Show. And after the show we decided to do an exhibit with them showing the evolution of Jaguar." Below you will find each of the Jaguars displayed in order from oldest to newest. 1937 SS100 The 1937 SS100 is one of the first Jaguars to boast the automakers name with all cars prior to 1935 known as Standard Swallows or "SS." The reason for the "100" in the cars name is that this particular model could reach a top speed of 100mph. This car was owned by entertainer Mel Torme who claimed it to be one of his all-time favorite vintage cars. 1950 XK120 The 1950 XK120 is known as one of the most well liked sports car in post-war America. Like the SS100, the "120" in the model name symbolizes the cars top speed of 120mph - making it the world's fastest regular production car at the time. While making a run at Le Mans in 1950 is a big deal, this particular XK120 was driven by actress Emma Stone (playing Grace Faraday) in the 2013 movie Gangster Squad. This XK120 now resides in the collection of Creighton and Susan Turner. 1956 XKSS The most rare of the collection is this stunning 1956 XKSS, derived from the Le Mans-winning Jaguar D-Type racing car, modified for street use. Originally owned by Riverside Raceway designer James Edward Petersen, it was then sold to TV personality Bill Leyden before ending up in the hands of actor Steve McQueen until his death. With only 16 examples built, this is the rarest road-going production Jaguar ever produced and now resides in the Petersen collection. 1965 E-Type The E-Type Jaguar is undoubtedly the most recognized and possibly the most loved Jaguar ever produced. With sleek and seductive lines, this cat offered those at the time an advanced and attractive package. This particular E was used on the popular television series Mad Men where actor Jon Hamm (playing Don Draper) drove the car. It is also particularly special because it is currently owned by my father, Ron Avery who wanted to have one of his own after his father had two when they were new. My grandfather, Sid Avery, was also a car nut and a well-known Hollywood photographer who shot the image you see behind the KXSS of Steve McQueen. Avery commented on owning this iconic car: "My dad used to drive me around in his E-Type on Mulholland when I was a kid and I wanted one ever since. When it was time to buy one I entered the market at the perfect time and found this nice driver. After a terrible accident it was fully restored to the condition you see it in now. This car has opened all kinds of doors for us; being able to meet the cast of my favorite show Mad Men, having the car used twice by Jaguar during the Monterey Car Week, and best of all sharing the car with my daughter, Toni. That was one of the main reasons for purchasing the car, so that I can create and share the same memories with my daughter as I did with my dad." 2014 F-Type V8S Last but not least is the all-new 2014 Jaguar F-Type V8S. Known as the long awaited successor to the E-Type, the F-Type is the first true sports car the automaker has produced since the E. Recently the Coupe version of the F was debuted at the LA Auto Show giving an even more significant nudge towards the E-Type. With this car being displayed, it completes the successful and beautiful Jaguar lineage. With a little over a month until the exhibit ends, if you have never been to the famous Los Angeles museum, now is the time to go. Jaguar has earned its ways back in the sports car realm with the F-Type Convertible and Coupe. But to truly admire and understand the automaker you must become familiar with its history. By Toni Avery/ Photography by Ron Avery

Jaguar India announced the launch of an XF petrol variant today. The Jaguar XF, which was only available with the 5.0 liter petrol engine in the XFR, will now be available with a 2.0 liter petrol engine too. The XF is also available with 2.2 and 3.0 liter diesel engine variants, which are also assembled locally at the Chikali plant, near Pune. The XFR is brought in via the CBU route, considering its low volume sales. Speaking on the occasion, Mr. Rohit Suri, Vice President, Jaguar Land Rover India, said, “The Jaguar XF 2.0L petrol engine is a definite head turner and an excellent sedan that combines elegant design, luxurious style and classy appeal. Jaguar XF has been our most popular premium sedan model in India and is well received and appreciated by our customers.” Standard features on the XF 2.0 liter include a rear view camera, TV tuner, full-size spare wheel, sun roof and navigation system. Available in one trim level ‘XF Luxury’ , the 2.0 liter XF is priced at INR 48.30 lakhs (ex-showroom Mumbai pre-octroi) and will be the fourth trim to be assembled in India. This 2.0-liter petrol is a Ford Ecoboost engine, which produces a max power of 240 PS @ 5,500 rpm and 340 Nm of peak torque @ 1,750 rpm. The engine is mated to an 8-speed transmission. The ARAI certified fuel efficiency figure of the car stands at 10.8 kmpl and the 0-100 kph dash on this car comes up at 7.9 seconds, with the top-speed electronically limited at 250 kmph. Jaguar Land Rover India currently has 19 outlets spread across 17 cities in India. Rohan Patil | January 6, 2014

I can't seem to find a definitive answer to your query...although it does seem that many owners have this issue. If the display is so dim that it makes it difficult to read I would probably opt for an aftermarket radio as they are much more capable of playing media such as iPods, USB memory stick, etc and probably a much better option all round.

Hi Simon I think its down to personal choice and design style really But if it was me I would go for the 17" as cheaper on tyres and better on looks (filling the arches a little more!) Regards Trevor

Hi Dom Oh dear your Jag does sound in a poor way! The code you mentioned isn't correct .... it should be P132(8?) possibly 8 or another digit? It sounds like an injector has gone offline as the revs increase to around boost pressure. There should really be a more in-depth diagnosis with live data to determine the actual cause of the fault when it is occuring. If you could get back to me with more diagnostic information, that would really help. The vibration could very well be related to the engine fault. Regards Trevor