Thanks John i'd already found some bulbs on fleabay as it happens from a seller i've used before and bulbs that either i've used or someone i know has. They're also very wallet friendly!
https://www.ebay.co.uk/itm/372067399765
A comparison photo taken one evening several years ago, all Rover 800s, all beams previously checked for correct alignment and from left to right, the H4 version of what i've linked to above, LED headlamp bulbs and then Nightbreakers.
As you can see, the LED bulbs are brightest and have the best definition of the beam pattern (but they were expensive LED bulbs!), the next best is in fact the cheap ebay H4 "Xenon look" bulbs and the Nightbreakers are pretty poor by comparison.
As such i'm dubious about buying bulbs that are on the pricey side with promises of being able to see better in the dark although your comments on the performance of the Ring Xenon 200 are very welcome and duly noted. For now i'll get some of those ebay ones and if they deteriorate more quickly than i hope then i'll give the Xenon 200s a try.
I have to confess i'm halfway tempted to buy a set of filament bulbs to fit annually for the MoT and a set of LED bulbs for the rest of the year.